About Us

Beth Sibbring
""

Beth Sibbring

Business Development

Beth has been a leader in digital marketing for decades. At CompuServe, Beth led the launch of many of the Internet's first e-commerce services, from banking to mapping to travel reservation systems. After CompuServe was acquired by AOL, Beth...

Carol Workman
""

Carol Workman

Client Services

Carol has been engaged in digital marketing for 20 years. Her early roles focused on managing member acquisition efforts for CompuServe & AOL. As the Internet evolved into a viable channel, she applied traditional direct response testing principals across marketing campaigns...

Adam Wayda
""

Adam Wayda

Analyst / Art Director

Adam has always been a “numbers guy”. So when he realized how much data was involved in marketing, he knew he’d found his calling and a more interesting alternative to finance. He then brought together his love of art, design and statistics to develop creative tests...

We started out back in 2000 as the AOL Performance Management Team, a pioneering, creative testing and optimization unit within AOL's Interactive Marketing division.

We knew then what we know now – that creative can be the difference between failure and success. So in those early years, we made it our mission to help AOL marketers – Amazon, eBay, Kellogg's, Ford, Citibank, Netflix and scores of others – test, analyze and optimize their campaign creative. We learned a great deal about creative best practices and strategic testing, then leveraged it to the success of many major marketing campaigns across the AOL/Time-Warner Network.

Building on this success, in 2004, we founded Tangible Impact, a boutique agency dedicated to creative design, testing and optimization for digital marketers across the Internet. We've since expanded to deftly handle both offline marketing and highly technical development initiatives, through our partnership with BFIS.

Today, we remain true to this focus, providing marketers like you with campaign creative built to perform.